RETHINKING BINARY ON BLOCKCHAIN
Over the past decade binary options completely lost credibility. Instead of building a user-centric, long-lasting system for people to enjoy and benefit from, the concept had been often used to scam people. Therefore, one of the critical tasks was to relaunch the existing market by introducing and implementing a new technological groundwork.
The startup BETEX has raised ~$10,000,000 on the ICO. Our UX-oriented approach and deep understanding of the business tasks allowed us to create a holistic product with an innovative outstanding interface that is now driving consistent user engagement and constant interaction with the platform.
More importantly, we helped to shift user mindset from worrying about the integrity of platform providers to focusing on own capacity to make profits and, therefore, convince investors of the immense potential this project had yet to realize.